It’s always important to understand how a graphic design company prices their services. The two most common pricing structures are hourly and flat-fee. There are pros and cons to both types of pricing structures, but flat-fee schedules are the easiest to budget for, as they avoid surprises when your invoice arrives.
At BANG STUDIO, we work on a flat-fee schedule. We offer unlimited concepts and revisions, and we continue until the client is 110 percent satisfied. Our customers know that we won’t stop until we achieve a design that they love -a design that speaks directly to their brand and goals. Our customers also know that any extra work we put into the project won’t mean an increase in price.
All of our customers are equally important, and our pricing structure reflects our unrivaled commitment to customer satisfaction.
Before you sign a contract with a design company, it is important to get a feel for their process. That way you know what to expect from the team, and you will find out what is expected from you, as a customer. Though design is a creative process that requires free-thinking and flow of ideas, you want to look for a company that can communicate their process clearly.
At BANG STUDIO, we have a very specific process that includes:
As a customer, you always want to know how long a project will take. It is important to remain flexible, because creative processes can sometimes take longer than expected, or shorter than expected. However, a design company should be able to give you some specific timeframes so that you know what to expect.
At BANG STUDIO, our first presentation is delivered within 4 business days of the receipt by us of the completed creative brief. We deliver revisions every day and new presentations (if needed) within 3 business days. Design processes may vary depending on how often a customer provides feedback on our designs and how many revisions are required. While every single project is unique, the usual timeframe for our projects is 15 days. Some may take longer, and some not. We stay in very close contact with every customer so that there are no surprises.
It is very important to understand whether or not a design company creates unique designs, or if it work with templates. Template work is not created specifically for the customer. It is a generic concept that can be purchased by anyone. A benefit of template work is that it is either free or extremely inexpensive. However, you end up sharing a logo or web design concept with other companies – possibly even a competitor, and that work may not be reflecting your brand message.
Custom design work, on the other hand, is created from scratch by a team of artists and designers who take the time to study the customer’s brand, message, and goals. Custom design allows the creative process to flow freely, and ensures that the customer’s brand message will shine through. Designers will typically craft several concepts based upon a document called a creative brief, and once those concepts have been flushed out with the creative director, they will be refined. The team will then submit anywhere from five to seven completely unique designs for the customer to choose from.
Beware of any design companies that say they don’t require your input on a project. Logo and design work can’t be created effectively without some participation from the customer. BANG STUDIO will require basic company and contact information from each custsomer. We also will ask for style references and guidelines, and we ask each customer to fill out some information in the creative brief. The brief is very straightforward, and we provide examples and reference material to help each customer complete the form with as much detail as possible.
This information will help us understand the company and its goals, the customers they serve, etc. The more information we have about our customer’s companies, the better. In order to create designs that align with our customers’ goals and branding, we must work together in a collaborative way.