Rebranding for Polish cereal plants (PZZ) in Bialystok. The company has been operating on the Polish market for over 70 years. We decided to change their current image. The new campaign was aimed at new customers, young people who have not known the brand so far. Nobody has taken care of the image of the brand for many years, which resulted in the loss of many potential retail customers. In addition to the company’s image, we have also designed packaging for their products. Bon Appétit!